### LOADING

# H.E. Sheikh Mohamed bin Faisal Al-Thani

The Chairman

Qatar’s unprecedented development during the last decade has motivated businessmen and entrepreneurs to pursue their business ambitions. Driven by the National Vision 2030, the country has transformed into a field of investment opportunities in multiple sectors. The Government has been committed to encouraging independence from Hydrocarbon resources by seeking more participation and partner support from private sector to diversify and develop the country’s economy.

These factors, along with my passion for business triggered by being involved in the family business by my father’s side from a young age, have encouraged me to establish Optimized Holding; a company offering innovative products and services that caters to the evolving and increasingly sophisticated needs of the market.

Optimized Holding is a fast-growing organization keen to become the emblem of Qatar’s entrepreneurship spirit and play a strong role in further developing Qatar’s private sector under the wise leadership of H.H. Sheikh Tamim Bin Hamad Al Thani, The Emir of the State of Qatar, may God protect him. We are committed to delivering the highest quality products and services through our sophisticated select investments and actively contributing to the nation’s future development.

### Optimized Holding Group

Established in 2014 as an interior design and fit-out company in vibrant Qatar, Optimized Holding has rapidly evolved into a prominent player across diverse sectors. Our comprehensive portfolio now includes commercial and residential furnishing, interior design, Food and Beverage, automotive services, and property management.

Under the visionary leadership of Chairman H.E. Sheikh Mohamed Bin Faisal Al Thani and an exceptional team of industry experts, we have seamlessly adapted to Qatar’s ever-growing prosperity and dynamic market trends. In particular, the surging real estate sector has driven the demand for premium furnishing solutions, propelling us into this exciting arena.

Optimized Holding thrives across eight core business divisions, boasting a dedicated workforce of over 500 professionals. Our reach extends from interior design and home furnishings to cutting-edge security solutions, Food and Beverage establishments, including &Deli restaurant, Dindan Bakery & Bistro, Farmore thn Burger, Campaigna Cafe, and Bamboo Express Café and Restaurant, as well as automotive services through Topaz Car detailing services. Additionally, we proudly offer CTEK battery charges to meet automotive needs.

Our unwavering commitment to growth transcends geographical boundaries, with a strong focus on local and regional expansion, particularly within specialized service sectors. Our steadfast business acumen and relentless pursuit of excellence drive this expansion.

At Optimized Holding, we believe in nurturing our success through a diverse business portfolio that aligns with our strategic vision and development plan. We look forward to continuing our journey as a dynamic and forward-thinking enterprise dedicated to meeting the evolving needs of our valued clients and partners.

### Our Mission

To unceasingly deliver the highest quality products and services through the most qualified expertise, top notch service, and continuous innovation.

### Our Vision

To be a leading conglomerate with best in class businesses operating with synergy. Providing first choice solutions locally and regionally across all divisions and contributing towards Qatar’s economic development and welfare of the society.

#### COMMITTED

#### TRANSPARENT

#### RESPECTFUL

#### ACCOUNTABLE

#### CREATIVE

#### INTEGRITY

### Our Values

Through excellence, integrity and transparency, we strive to continuously innovate and excel in the market.

## Business Strategy

## REDA SALEM

##### Group General Manager

At Optimized Holding, we are driven by a commitment to not only meet but exceed the highest standards of excellence, reflecting the values of Qatar’s dynamic business landscape. Embracing the spirit of Qatar’s National Vision 2030, for a diversified and innovative economy, we continuously push the boundaries of what is possible. Through a culture of perseverance, collaboration, creativity, and cutting-edge innovation, we aim to create lasting value for our stakeholders and contribute significantly to the growth of Qatar’s key industries. Our diverse portfolio of businesses stands as a testament to our commitment to exploring new opportunities and embracing the vibrancy of Qatar’s markets. Recognizing the interconnectedness of our success with the well-being of Qatar and beyond, we remain unwavering in our dedication to corporate social responsibility, aligning ourselves with Qatar’s goals for a sustainable and prosperous future. Our journey is defined by a passion for optimization as we are not just building a company, we are building a legacy.

## Meet The Team

### LAMIAA KHANFOUR

Optimized Industries for Chemical

General Manager

### MOHAMMAD AL ATTARI

Optimized Security

General Manager

### MARIO DRAGONI

Optimized Dragoni

General Manager

### OMAR YAGHMOUR

Show Motors and Topaz Auto

General Manager